Why Learn Digital Marketing – 2023 & Beyond: Key Takeaways from CourseCareers

Ross Smith
Share on facebook
Share on twitter
Share on linkedin
Share on email
Digital Marketers

Written By: Ross Smith

An Introduction to Why You Should Learn Digital Marketing

So, why learn digital marketing? Digital Marketing is one of the most in-demand jobs, with a strong outlook for job security for the next decade. 

With increasing vacant positions in Digital Marketing, companies are desperate for people willing to learn the necessary skills. This means no degree is required, and no experience is needed.

While it’s still a relatively new profession, the skill set needed to learn digital marketing and bring the job to live boasts simplicity and creativity with just enough challenge to keep any employee in this field curious and evolving.

Whether fresh out of high school or well on your way to the grave, it’s never too late to learn. 

Deciding on a career can be uncomfortable. Yet, you want to choose a job that will satisfy you while giving you long-term job security to support your ideal lifestyle. 

Now, of course, we didn’t come across many individuals who chanted their aspirational dream of becoming a digital marketer in school. 

But when you consider the opportunities and room for growth in this dynamic field, you’ll see that the digital marketing career outlook is nothing but positive and will continue to be so in 2023 and beyond.

What is Digital Marketing?

It’s the methods and techniques you use to promote a product or service online. Its main goal is to attract an audience and generate leads which are potential customers.

Digital marketing is where businesses promote their products and services using digital platforms like social media, blogs, email, and digital advertising.

The process includes setting up campaigns, building a digital presence, and targeting the right audience for your business. Essentially, if marketing involves digital communication, it’s digital marketing.

All the online ads you see, the images you see online, and the content you read are all in some way or another related to the efforts of a digital marketer. 

So here’s why you should learn digital marketing.

Why Learn Digital Marketing?

There has never been a bigger need for content.

With platforms such as TikTok, Instagram, and Twitter holding billions of users, more and more businesses are venturing into these online spaces with eyes set on many different spheres of the internet to capture the attention of these users as potential consumers. 

With everything going digital, Businesses get to shout, “Hey, look at my product!” in more creative ways than ever. 

Just look at this picture taken in Times Square.

LinkedIn says Digital Marketing is among the top 10 most in-demand jobs, with 860,000 job openings. The most sought-after skills and experience in digital marketing includes social media, content marketing, SEO, analytics, and more.

With an abundance of jobs and not enough qualified people to take them on, now is the perfect time to Learn Digital Marketing and get started in your career.

On top of that, you will be equipped with the tools and knowledge necessary to start your very own online business.

The Benefits of having a Career in Digital Marketing 

Being a Digital Marketer means knowing your way around social media, advertising, and SEO (Search Engine Optimization), to name a few. 

You will ultimately want to learn how to capture people’s attention in the digital space.  

However, the digital world as we know it is constantly changing and evolving in accordance with the times. 

This is why, as a Digital Marketer, the career ceiling is exceptionally high. With an average starting salary of 60 000 USD, there is much room for growth in terms of higher positions and pay.

According to PayScale,  here are some of the average incomes earned by Digital Marketers as of 2023: 

  • Digital Marketing Manager – 72,391 USD/year
  • Digital Marketing Specialist – 52 826 USD/year
  • Marketing Director – 93,343 USD/year
  • Vice President (VP) Marketing – 155,523 USD/year
  • Senior Marketing Manager – 102,783 USD/year
  • Marketing Manager – 69,286 USD/year
  • Marketing Specialist – 55,175 USD/year

Remote, Hybrid and on–site. 

Learning Digital Marketing has the perk, and perhaps the main attraction to many, of being able to do the work from anywhere since many job opportunities available now offer remote positions as the skills needed are all implemented through a computer. 

Summed up, the benefits of this career are high flexibility, high demand, and high income with a high-income ceiling (meaning many higher positions that come with higher pay).

That’s a lot of “Highs”

It’s Easy to Start a Career in Digital Marketing

If you want to become a scientist, you would need to spend thousands of dollars with years of studying and perhaps student debt.

 If you want a Marketing Degree, same thing.  You will be spending a lot of cash on something that only requires a fraction of the amount to get your foot in the door. 

If you want to become a digital marketer, you will only need to practice the essential online marketing techniques, brush up on your CV and LinkedIn Profile, and be on your way to a fruitful career.

You don’t need to get another degree or go to college to start a career in this field. Entering the sector is quite easy. There are plenty of free resources out there; Google’s Fundamentals of Digital Marketing Course is one of these and is highly recommended. 

Boot camps are another viable option. However, they also provide something that should cost much less than what the majority are selling them for. See why here

So, regarding value for money, that’s the best “bang for your buck” to learn digital marketing. Then check out CourseCareers. They are highly rated, highly connected with hiring companies, and help you break into this career within two months. 

If you’re interested, a Coupon Code below gives you 50 USD off upon purchase. 

Why Learning Digital Marketing is the Future

Thanks to today’s technology, data has never been more accessible.

Marketing managers are now able to pinpoint  exactly where people are coming from, what they’re doing on the website, and which strategies produce the highest Return On Investments (ROI).

The reason for digital marketing’s success in business today is in its application of using this data to make informed decisions. Ultimately eliminating the guesswork for future campaigns. This data-driven approach makes it easier for leaders to see which strategies are most effective. 

Data is the gold mine here.

Digital Marketing statistics - 63% of businesses have increased their digital marketing budgets

There will be close to 6 billion internet users by 2027. This means more data for companies and more opportunities for Digital Marketers. Meaning the demand for skilled Digital Marketers will only increase in the coming years.

What are some Digital Marketing Skills and their roles?

A man who is busy enjoying Learning Digital Marketing

Data/ Analytics

No matter what branch of digital marketing you go into, analytics will be central to your strategy. 

By utilizing tools such as Google Analytics, we can track and analyze people’s behavior when they engage with your brand’s content online

Data is the lifeblood of a digital marketer. It’s one of the main reasons our skills are so valuable to businesses. Why? Data, when used correctly, allows businesses to make informed decisions. 

Social Media Marketing

When it comes to building an audience and generating new leads as potential customers, Social media platforms can be a game-changer for businesses.

Facebook, for example, has around 2 billion monthly users along with other popular social media platforms such as TikTok, Instagram, and Twitter also have billions of users worldwide. 

Learning digital marketing helps you to navigate these social media platforms allowing the marketers to go where the audiences are. They can communicate with their leads directly, and staying in touch allows for trust, which is essential for business, and create an audience or following for their brand. 

SEO (Search Engine Optimization)  

Search Engine Optimization (SEO) is essential in the digital marketing industry.

When learning digital marketing, you will come across SEO all the time. Knowing how SEO works while solidly understanding the best practices and content optimization is crucial for running successful digital marketing campaigns. 

SEO is what puts your website and the content therein on the top rankings of a search page. To put it plainly, it allows for the possibility of putting your website at the top of people’s search results.

Content Marketing  

Content is at the core of the industry and will continue to be a crucial part of learning digital marketing no matter what happens.

Content marketing refers to the creation and promotion of high-quality value-driven content that can help solve real-world problems for a target audience online. 

There is a lot of content out there, and they all compete for attention. For this reason, you must be able to create high-quality SEO content and understand how to create an effective content strategy to help establish trust in the audience and attract new leads, ultimately engaging and converting them. 

All the content you see online, whether it’s a blog or a 30-second TikTok video, is a result of content marketing. 

As a digital marketer, you must develop strategies to create and promote content for the brands you work for. As brands have specific target audiences, you will have to plan around that by using specific platforms and content that identify with that brand. 

Start Your Own Business by Learning Digital Marketing

Seasoned Digital marketers will have the knowledge and experience of being able to utilize many online tools and platforms. They can start websites, create products, and sell them to the targeted market.

Knowing your way around the digital space is a superpower when utilized correctly. Not only is your skill set in demand, but you can venture into the dream of perhaps running your own company if you want.  Or, you can even become a digital marketing consultant and start a freelancing business.

But for people who want to become entrepreneurs nowadays, learning digital marketing is crucial.

Why learn Digital Marketing: Conclusion 

It’s here, it’s in demand, and with no degree required, the outlook for digital marketers is secure and strong.

In the ever-growing digital world, advertising is not going anywhere anytime soon. 

There are plenty of free resources to test out there that you can use to learn the skills necessary to become a digital marketer and see if it’s for you. 

You are never too old or too young to learn.


CourseCareers Digital Marketing Course

While many sites offer free information on learning Digital Marketing,  you can go a step further: Should you wish to pursue something with credibility and actionable value, try CourseCareers.

CourseCareers knows what companies want; within 2 months of completing this course, you will have the skills necessary to be employable. 

Their course provides all the necessary up-to-date information to teach you the tools of the trade and help you prepare for the interview process to aid you in landing your first job.  If you’re interested – here’s a Coupon Code for 50 USD off – FZUVCCH4QS

Our newsletter will keep you up to date with our latest content.